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Embracing Authenticity: The Rise Of Lo-Fi Content

Aren’t you tired of seeing so many ads that looks, well, an ad. The typical Canva-ish type of content with stock photos promoting their products and services. The point is, people are now skipping these types of content and business owners are wasting hundreds of marketing budget by being ignored. So how can you make …

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The Shorter your Reels, the better: Why It’s The New Strategy

You’re all set to publish your Instagram reels, but hold on! Before hitting that upload button, you pause, thinking, “Could this video be too lengthy, leading to viewer boredom?” Taking a step back, you review your previous reels, puzzled by their lack of views. This dilemma is all too common in today’s digital landscape, where …

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How to Create a Viral Video Content

With the integration of digitalization into our modern lifestyle, brands’ marketing efforts are geared toward powerful strategies including creating a viral video content that centered around massive exposure while hooking the audience in the process. A single viral video content can easily push a brand’s reputation thus increasing awareness, sales, and achieving target goals. What …

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Influencer Marketing and Digital Marketing Trends

Today’s marketing strategies have evolved in just a few years quickly adapting to the rapidly growing digital landscape. The once effective traditional ways of advertising are no longer relevant since the medium of communications swiftly transcended to digital form. This paved the way for Influencer Marketing- a compelling strategy of tapping a wide set of …

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The Power of Influencer Marketing: A Must-Have Strategy for New Businesses

In this advanced digital age, where you always compete with  consumer attention, old school  traditional marketing methods often fall short in capturing audience interest. IThis is where influencer marketing steps in as a game-changer, especially for new businesses aiming to make a mark in competitive markets.   What is Influencer Marketing? influencer marketing involves collaborating …

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