Vanilla Mille Crepe is a company and brand founded in 2014 and has grown to 23 outlets nationwide along with being officially recognized as the Largest Mille Crepe chain in Malaysia.
GOAL: Foot traffic to their outlet in Pavilion Mall KL.
MAIN CHALLENGE: Foot traffic to their outlet in Pavilion KL with the help of influencers.
SOLUTION: Influencer promotion for the brand. We created IG Reels to promote the crepe cakes and did a product shoot in Pavilion Mall KL.
WHAT WE’VE ACHIEVED: Wide reach combined on all IG reels created by the influencers. Now the outlet is often full.