Aren’t you tired of seeing so many ads that looks, well, an ad. The typical Canva-ish type of content with stock photos promoting their products and services. The point is, people are now skipping these types of content and business owners are wasting hundreds of marketing budget by being ignored.
So how can you make sure that you get the ATTENTION you need by promoting your products and services and at the same time, having your viewers consuming your content?
It’s by creating a LoFi Content.
What Is Lo-Fi Content?
You might be familiar with lo-fi music, which embraces imperfections in production—be it a misplayed note or a low-quality recording. In the realm of social media, lo-fi content takes on a similar approach. It typically consists of photos or short-form videos that exude a do-it-yourself (DIY) charm, featuring minimal editing and a raw, authentic feel.
Since the early days of social media influencers in the late 2000s, internet stardom has evolved significantly. From fashion bloggers and YouTubers who initially dominated the scene, to today’s Instagram models and TikTok stars, the evolution of the internet landscape has been profound.
Now, with AI integration into nearly every app, creating content has become remarkably accessible. One notable trend is the rise of lo-fi content, primarily filmed on smartphones, which embraces imperfections to humanize businesses. Unlike the polished, high-budget advertisements of the past, this scrappy and authentic media resonates deeply with viewers who crave genuine connections.
How To Create A Lo-Fi Ad Creative
It’s pretty easy to pull this off. Basically, you don’t need much effort in creating them especially if you solely rely on smartphones in creating content.
Create raw, unpolished footage
Lo-fi creative shuns expensive camera gear, studio setups, and professional lighting, opt instead in using a smartphone. This approach minimizes the need for precise lighting, meticulous color grading, or noise-free environments, embracing imperfections to enhance authenticity.
Authenticity is paramount in lo-fi content. Utilizing user-generated content (UGC) or collaborating with creators rather than professional actors fosters a genuine connection with audiences.
Feature real people like Content Creators/KOL/Influencers
Authenticity is paramount in lo-fi content. Utilizing user-generated content (UGC) or collaborating with creators rather than professional actors fosters a genuine connection with audiences. They are more relatable with the audiences. It doesn’t feel staged or scripted.
Adopt a Platform-Native Approach
Traditional digital ads aim to stand out, but the saturation of digital content has rendered this approach less effective. Lo-fi ads take a different tack, blending seamlessly into organic content on platforms like TikTok, Reels, and Shorts. By mimicking the native style of organic posts, these ads integrate naturally into users’ feeds, fostering engagement rather than disruption.
The Power of Lo-Fi Ad Creative
Lo-fi ad creative has proven remarkably effective in boosting engagement. In Facebook Stories, for instance, self-recorded lo-fi content outperformed studio-shot ads 84% of the time in terms of view rates.
Why Lo-Fi Creative Works
Addressing Audience Fatigue: Over time, audiences have developed ad fatigue, actively ignoring intrusive digital ads. Lo-fi creative counters this by delivering entertaining, relevant, and authentic videos that resonate with viewers.
Seamless Integration: Platforms like TikTok prioritize organic, lo-fi content. Ads that mirror this aesthetic blend in seamlessly, attracting more engagement from users accustomed to such content.
Authenticity Matters: Modern consumers value authenticity. By avoiding staged setups and presenting products naturally, brands can connect more meaningfully with audiences through lo-fi creative.
By adopting these principles, brands can harness the power of lo-fi creative to not only capture attention but also build genuine connections with their target audiences.